THE BLOG

New Clients Now? At What Price?

planning pricing strategy value Sep 12, 2025

September momentum is in full swing. New clients are knocking on doors and filling up inboxes.

It’s easy to get swept up in the excitement of fresh revenue and make big compromises in order to bring them on.

But here’s the truth: not every client is a good client.


The “Any Client is a Good Client” Trap

In my coaching conversations this month, we’ve been diving into opportunities—how to identify them, measure them, and determine which ones truly fit your business vision.

I often hear: “But I need to land this client!”

The reality? Unlike the saying “any publicity is good publicity,” not every opportunity is worth your time—or your team’s energy.


A Real-World Example

One client recently asked me to review a proposal—something we do regularly inside my CASH Method program.

As we walked through it together, it became obvious that the prospect wasn’t a good fit. Even more concerning, the quoted price was far too low.

Saying “yes” would have cost her both time and money to deliver.

That’s exactly why the CASH Method includes pricing and proposal reviews as a built-in safeguard—so you can spot misaligned clients early and protect both your profit and your energy.


The Lesson

You can’t identify a good client on gut feel alone. But you can put criteria in place to measure their value and suitability—so every “yes” moves you closer to your true business goals instead of draining your resources.

πŸ’‘ Smart Tip: If a client makes you hesitate twice during the proposal stage, pause. That hesitation is often your first signal of misalignment.


From Pricing FOG… to Smooth Delivery

Confidently set prices, deliver proposals with ease, and launch a system that supports both your profit and your client fit.

If you’re ready to put a clear, confident system in place, join my From Pricing FOG to Smooth Delivery course — an intense, condensed GET IT DONE NOW program.

In just six action-packed sessions, you’ll:
βœ… Build and launch your custom pricing system
βœ… Use proven templates and tools, including my 3-Tier Proposal Template
βœ… Be equipped to improve your pricing from Session One


πŸ’‘ Why does it take 6–12 weeks?

In a word: customization. The value isn’t in the template — that part is easy. The real work (and payoff) comes from:
βœ… Identifying your pricing strategy
βœ… Choosing your ideal customer
βœ… Describing service offerings around your specialties
βœ… Designing how you deliver your proposals

If you book sessions weekly, you’ll finish in just over a month. If you prefer more breathing room, bi-weekly sessions wrap up in under three months.

Either way, you’ll be ready to improve your pricing from Session One.


Proof From Founders Like You

“Some of my clients pay as much as $XXX per month… and her reaction was ‘Oh, that is very reasonable.’ Now I know my perception of expensive isn’t the client’s perception. This was a valuable tip.”
Samantha

“I customized the quote template and started delivering quotes on Zoom. With a big influx of potential clients this month, not only has it been easy to put quotes together — my close rate is now 100%. In the past it was 50%. That’s time well spent!”
Tammy


Take Action Now

Clear the time in your calendar, do the work, and walk away with a pricing system built for your business — and ready to use.

πŸ‘‰ Enroll Now

Not ready yet, or need more details? πŸ‘‰ Let's Talk

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