September gave us clarity.
We strategized, raised prices, and drafted the plan for measurable results.

👉 September was for Strategy.
👉 October is for Action.

🔎 A Personal Lesson
Many years ago, I was confident my expenses were already lean, so I didn’t think I needed to review them. But when I finally let go of my ego and took a closer look, I discovered I was still paying monthly for web hosting on a website I had cancelled long ago. Deleting the site didn’t cancel the automatic payment. What an expensive lesson in assumption vs. verification!

📊 A Client Lesson
Recently, a client realized he wasn’t passing through a third-party expense cost to his own client. The service agreement allowed for it—but it had been missed on the monthly billing.

💡 The Takeaway
Lesson learned. In the words of Ronald Reagan—borrowing an old Russian proverb—“Trust, but verify.”

It’s a reminder that optimism and confidence are important, but so is double-checking the details.

Here’s how to put October into action:

1️⃣ Pricing — Confirm that your price increase notices went out in September for a November 1 effective date. If they didn’t, send them this week. Don’t wait until year-end crunch.

2️⃣ Expenses — Reduce, consolidate, or eliminate one recurring expense. Trust but verify—don’t assume your contracts, subscriptions, or pass-through costs are accurate.

(Automation is coming in November. For now, focus on clarity and clean-up.)

This is the CASH Method in motion: Strategy → Action → Support → Habits.
It’s also how you prevent wasted money, lost billings, and missed capacity from quietly draining your results.

Stop leading alone. Start acting with intention.
Your business—and your future—will thank you.

👉 If you found value here, forward this to a friend or colleague who’s ready to melt the ice in their own business.
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💬 Wondering if the CASH Method is the right fit for you?
Let’s connect for an exploratory session. We’ll look at where you are now, where you want to be, and whether working together makes sense.

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