September is plastered everywhere as “GEAR UP for fall.”

But here’s the problem: most business owners gear up the wrong way.

They sprint to catch up — tying up loose ends, filling their calendars, and saying yes to anything that looks like momentum. The smarter move? Use September to set up.

Key Questions to Ask Yourself

➡️ Pricing — does it truly support your profit goals?
➡️ Capacity — are you working at full capacity, or just full exhaustion?
➡️ Strategy — is your decision-making energy going to the right priorities?

Why September Matters for December Success

The truth is this: your December client workload and deliverables planning can’t wait until November — it’s already being shaped by the pricing and capacity decisions you lock in right now.

That includes mapping out office hours, team schedules, and time-off requests — so you stay in control of your calendar instead of scrambling at the last minute.

I often hear business owners say, “December is out of control.” But it doesn’t have to be that way. Overwhelm is rarely about time management — it’s almost always about pricing, capacity, or strategy.

One client thought better time management was the answer. The real problem? Pricing and client mix. Together, we reset her structure and raised key prices. By December, she had shaved 10 hours off her week and enjoyed her first guilt-free holiday break — profit intact.

Three Smart Moves to Make in September

That’s why my clients use September to:
✅ Re-evaluate pricing against profit targets
✅ Re-align workload with true capacity
✅ Reset leadership rhythms that simplify daily decisions and eliminate the indecision freeze-up

This isn’t about doing more. It’s about doing the right things first — so the rest of the year delivers what you actually want: clarity, cash flow, and confidence.

Your Next Step

💡 Decide now what “GEAR UP” means for you.

I’ve created a resource that takes a deeper look at three core priorities for service-based businesses:
1️⃣ Pricing and Profits
2️⃣ Workload and Capacity
3️⃣ Decision-making and Strategy

👉 Click here to download your Deeper Look: September Strategies Guide 

Your priority might feel obvious — but the deeper look often surprises even seasoned business owners.